In the good old days of traditional marketing, product marketers sat separately from PR professionals—both figuratively and literally. They owned product promotions, while PR was engaged right before a launch. The advent of blogging, social media and influencers has changed this. Check out these six ways PR adds value (or even drive success) for product […]
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Metrics can be difficult for Public Relations. Share of voice and sentiment used to be enough. Share of voice showed how well media covered your company against rivals. This was measured and analyzed in terms of audience reach, number of articles, topic comparison, etc. Sentiment highlighted how positive or negative the coverage was. Often used
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Public Relations used to be strictly for media relations. They were the people who faced the media and helped to create buzz through indirect or WOM (word-of-mouth) campaigns. That is no longer the case. With social media, PR pros from the periphery have found their voice. And increasingly, their opinions and buy-ins matter to
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Content is king. However, PR is increasingly becoming the kingmaker. The relationship content and PR have traditionally had is now blurred. One needs the other, and below are three ways content is changing the PR profession for the better. Thought leadership It’s more than just writing a good bylined piece. Today’s PR pros work closely
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