Increasingly, CEOs are becoming the faces of their companies. It used to be only tech CEOs who did these, led by personalities like Bill Gates, Larry Ellison and John Chambers to name a few. Now, CEOs from all industries need to be ready to become their companies’ public leaders. Just look at Apple, Tesla, and […]
Time to Get Your CEO to Join PR Read More »
Are you writing more content that you could have ever imagined? Let me tell you a secret. It will only get worse. Consumers are not just asking for more content, but better, more relevant articles. Meanwhile, brands are using content to build awareness, influence and drive sales potential. Suffering from a lack of content ideas
Here’s Your Antidote to Content Burnout Read More »
Eeeek! You’ve made an online blunder. You are now facing an avalanche of negativity across all channels, especially on social media. If you are an online business, this can be fatal. So what should your next steps be? Step 1: Acknowledge It Ignoring it may have worked for brick and mortar businesses in years past,
4 Steps to Recovering From an Online Mistake Read More »
If you really look at it, every startup begins with PR. You may call it word of mouth. But in essence a good PR strategy is about getting people interested enough to consider your product or service—either to invest, report or buy. Below are three proven ways where PR can help your business reach new
3 Ways PR Can Jumpstart Your Business Aspirations Read More »
