October 2016

Back to Basics Part 2: How to Do Content Marketing, Correctly

Content Marketing, Marketing / /

As messaging and communications experts, crafting the right articles, replies and thought-provoking insights is now as important as getting traction on press releases. In the previous blog, we wanted to demystify what content marketing is and set a foundation. Below are some thoughts on how to ace it like a pro. Be prepared to refine […]

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Back to Basics Part 1: What is Content Marketing, Really?

Content Marketing, Marketing / /

Content marketing is a new and fashionable term. Often discussions about digital marketing and new PR include this term as if it’s commonplace. Its real-world benefits lead many companies to try to become their own media bureau. And often they fail. The problem lies within the term. In the past, content was at the periphery

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