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Think Big – One Step at a Time

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      This post was originally published at https://company.continuum.net/think-big-one-step-at-a-time It’s not about finishing the race or running a particular time. It’s about something bigger. It’s about finishing what you started and participating in something greater than yourself. I didn’t run the 120th Boston Marathon last week, but I watched. Well, I did more than that. […]

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3 Ways Content is Changing PR Forever

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Content is king. However, PR is increasingly becoming the kingmaker. The relationship content and PR have traditionally had is now blurred. One needs the other, and below are three ways content is changing the PR profession for the better. Thought leadership It’s more than just writing a good bylined piece. Today’s PR pros work closely […]

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How Apple Sells 13m iPhones in Three Days

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How does Apple sell 13 million iPhones in 3 days? How does it continue to receive blanket, positive media coverage for its new product launches despite delivering only incremental updates? How does the company persuade customers to buy products every year that are often indistinguishable from the current version? Two words: Public Relations. The company, […]

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All PR Hands on Deck at NAVIGATE 2015

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One sold out event, 600+ attendees, Las Vegas. And what they heard was why a sound PR strategy can be invaluable—regardless of your budget or size of company. The event—Navigate 2015—brought together managed services providers (MSPs) and IT resellers from all over the U.S. to discuss, learn and understand new strategies and solutions that are […]