When trouble brews, we often turn to lawyers and not PR professionals. However, PR professionals are equally important. After all, they promote the business, and in the same vein, they are custodians of the company’s reputation. If there is a strong reputation risk due to a legal matter, it is essential PR gets involved as …
Every entrepreneur knows that reputation makes fortunes. Get it right, and you gain more opportunities to send your business to new, dizzying heights. Get it wrong, and you may need to press start all over again or hear crickets outside your company doorsteps. Reputation is PR. It helps to shape conversations, strengthen engagement and influences …
Digital newsrooms are not measuring up to expectations. That is the opinion of an ISEBOX survey of journalists. In fact, 65% gave the thumbs down for online newsrooms and only 6% said that these sites are useful to their work! This is very telling in an era of digital transformation. So what went wrong? Here …
Why Your Newsroom Sucks (and what you should do next) Read More »
The world of PR is constantly shifting. Its role within companies is expanding, now encompassing social media sentiment, omni-channel feedback and brand protection. They are also the glue that keeps internal communications smooth and informative, while liaising with investors. However, PR professionals need to evolve to take on this expanded responsibility. Just focusing on media …
3 New Must-Have Traits for Today’s PR Professional Read More »
Branding used to be handled by a separate marketing agency. However, in today’s era of blogs, social media, connected mobile devices and ubiquitous Internet, PR has become part of branding. Here are three reasons why you need PR for branding: Give your brand a face Creative visuals are important for branding. So are the accompanying …
