Winston Thomas

Top 4 Public Relations Predictions for 2021

It’s that time of the year where predictions are all the rage. In many ways, 2021 is going to be different than we’ve seen in the past. First, we are closing out a mind-bending, disastrous 2020 that everyone wants to forget. The year was interrupted with shattered norms and dreams, changed etiquettes, shifted expectations and …

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Five Ways To Make Your Onboarding Count

Onboarding a new client? This is one of the most nerve-wracking processes for any PR agency. In fact, dissatisfaction and later issues can stem from this process if it’s not done correctly. Yet, many agencies rush through onboarding and end up with missed targets and disappointing results. Let’s look at five essential steps when onboarding …

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Get Ready for Activism, ESG, and Taking a Stand

PR pros understand the art of framing a discussion. Offering a seemingly balanced viewpoint has always been the rallying call for many of them. When viewpoints get tilted to one side, experienced PR pros employ subtle nuances to reframe or center the argument to their company’s advantage. Many call this spinning. For PR pros, it …

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Pssst! Employees Already Know What Your Customers Are Thinking

PR Pros are in the business of perception. We shape ideas, communications, and how our employers are viewed from the outside. And if we do not like what we see, we change the narrative or reframe the perception. But increasingly, finding out what external customers and media think about the company is becoming harder. First, …

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Spin Doctoring to a New Pandemic Beat

COVID-19 is in full and nasty bloom, and companies are in survival mode, whether struggling to stay in business or keep up with extreme demand. It is a time of anxiety, nervousness and brief attention spans for businesses and customers. As a PR Pro, getting your message across under these circumstances is a monumental challenge. …

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PR in the Era of Social Distancing

Is social distancing getting in the way of your PR? In a PRWeek article, author Kim Davis claims the great pandemic lockdown and technology were “made to go together.” The article talks about building the ultimate social distancing PR stack, including teleconferencing, videoconferencing, video for email, virtual customer communities (like Crowded, Pluck, and Hoop.la), virtual …

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How Zoom Survived Zoombombing: A PR Lesson

A month is a long time for PR Pros, and Zoom learned this the hard way. While initial missteps by Zoom related to big security concerns created a massive surge of bad publicity for the video-conferencing software company, what they did next helped to turn it into an opportunity to reinforce trust. It also offers …

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4 Changes PR Pros Can Make to Help Clients in Crisis

We are all in the midst of trying to adapt to drastic changes brought about by COVID-19. Public relations is no different. PR is a high-touch business with constant networking and in-person conversations, and the industry and the profession are both reeling from the coronavirus measures. There is also demand, as clients turn to PR …

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