Winston Thomas – BroadPR

The Promises and Perils of AI-Based PR Agencies: More Questions than Answers

Artificial Intelligence / Winston Thomas / May 9, 2023

In recent years, the use of artificial intelligence (AI) in public relations (PR) has gained momentum. AI-based PR agencies promise to automate routine tasks, save time and money, and improve the accuracy and effectiveness of media pitches. However, as with any emerging technology, there are more questions than answers when it comes to the use […]

The Promises and Perils of AI-Based PR Agencies: More Questions than Answers Read More »

Queen’s Gambit for PR: Why You Need a Distinct Strategy

Public Relations / Winston Thomas / August 20, 2021

A well-designed strategy is a prelude to success: true in chess and equally applicable in public relations. But the value of a strong PR strategy has changed. It was not so long ago when the PR strategy played second fiddle to the marketing strategy. Often, the primary purpose of PR was to build a strong

Queen’s Gambit for PR: Why You Need a Distinct Strategy Read More »

Why It’s Time for PR’s Voice – Can You Hear Me Now?

Public Relations / Winston Thomas / May 18, 2021

PR Pros are no strangers to giving organizations an authentic voice. Creating one is what separates good practitioners from the rest of the field. It drives interest, engagement, and coverage. But with today’s focus on podcasts and clubhouses, this authenticity is evolving. Writing a solid press release is no longer good enough; PR Pros need

Why It’s Time for PR’s Voice – Can You Hear Me Now? Read More »

Unethical PR – EXPOSED

Public Relations / Winston Thomas / April 12, 2021

Today, PR Pros work closely with sales, marketing, finance and HR teams to coordinate messaging. This means that they are sometimes privy to sensitive or private information. It also means they are equally responsible for the ethical use of this data. Below are some examples of everyday unethical actions: Sharing contact details “Hey, can I

Unethical PR – EXPOSED Read More »

3 Ways to Keep Your PR Strategy Woke

Communications, Public Relations / Winston Thomas / March 10, 2021

For the third year in the row, PR pros are being asked to change. In 2019, it was about cutting through the clutter, aligning marketing messaging, and improving social media engagement in an increasingly distracted market. In 2020, the pandemic made us shift our tactics, strategies, and communications habits for an online world. In 2021,

3 Ways to Keep Your PR Strategy Woke Read More »