Winston Thomas

Queen’s Gambit for PR: Why You Need a Distinct Strategy

A well-designed strategy is a prelude to success: true in chess and equally applicable in public relations. But the value of a strong PR strategy has changed. It was not so long ago when the PR strategy played second fiddle to the marketing strategy. Often, the primary purpose of PR was to build a strong …

Queen’s Gambit for PR: Why You Need a Distinct Strategy Read More »

Why It’s Time for PR’s Voice – Can You Hear Me Now?

PR Pros are no strangers to giving organizations an authentic voice. Creating one is what separates good practitioners from the rest of the field. It drives interest, engagement, and coverage. But with today’s focus on podcasts and clubhouses, this authenticity is evolving. Writing a solid press release is no longer good enough; PR Pros need …

Why It’s Time for PR’s Voice – Can You Hear Me Now? Read More »

3 Ways to Keep Your PR Strategy Woke

For the third year in the row, PR pros are being asked to change. In 2019, it was about cutting through the clutter, aligning marketing messaging, and improving social media engagement in an increasingly distracted market. In 2020, the pandemic made us shift our tactics, strategies, and communications habits for an online world. In 2021, …

3 Ways to Keep Your PR Strategy Woke Read More »

Data Analytics Should Top Public Relations Priority List

As a PR agency focused on technology, we have seen the rise of analytics. Unlocking insights hidden within those bits and bytes is now everyone’s business — regardless of job function or industry. PR is no exception. In fact, for our closest peer — the marketing department —analytics is already deeply engrained. PR itself is …

Data Analytics Should Top Public Relations Priority List Read More »