Content Marketing

Influencer Marketing: Working with the Right One

In this blog, I will offer some tips on how to choose the right influencer. A previous blog looked at how to choose an influencer agency, while below are some well-proven tips for working directly with an influencer. Step 1: Look to the middle Whom you hire will, of course, depends on your budget. But […]

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Back to Basics Part 2: How to Do Content Marketing, Correctly

As messaging and communications experts, crafting the right articles, replies and thought-provoking insights is now as important as getting traction on press releases. In the previous blog, we wanted to demystify what content marketing is and set a foundation. Below are some thoughts on how to ace it like a pro. Be prepared to refine

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Back to Basics Part 1: What is Content Marketing, Really?

Content marketing is a new and fashionable term. Often discussions about digital marketing and new PR include this term as if it’s commonplace. Its real-world benefits lead many companies to try to become their own media bureau. And often they fail. The problem lies within the term. In the past, content was at the periphery

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3 Ways Content is Changing PR Forever

Content is king. However, PR is increasingly becoming the kingmaker. The relationship content and PR have traditionally had is now blurred. One needs the other, and below are three ways content is changing the PR profession for the better. Thought leadership It’s more than just writing a good bylined piece. Today’s PR pros work closely

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Deciphering Content Marketing Hype

For PR professionals, content marketing counts. Verbal diarrhea does not. Unfortunately, the difference between these two is getting murkier. The problem is that many people are creating content just for the sake of creating content. There is now a huge deluge of verbiage that no reader really wants to sieve through.  As such, potential leads

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