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3 Ways Content is Changing PR Forever

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Content is king. However, PR is increasingly becoming the kingmaker. The relationship content and PR have traditionally had is now blurred. One needs the other, and below are three ways content is changing the PR profession for the better. Thought leadership It’s more than just writing a good bylined piece. Today’s PR pros work closely […]

Content Marketing

Deciphering Content Marketing Hype

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For PR professionals, content marketing counts. Verbal diarrhea does not. Unfortunately, the difference between these two is getting murkier. The problem is that many people are creating content just for the sake of creating content. There is now a huge deluge of verbiage that no reader really wants to sieve through.  As such, potential leads […]

Content Marketing

The Year PR Went Live

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Live streaming video is not new. What is new is the way that it is being integrated into social media channels. With Twitter’s Periscope taking on Meerkat, and Facebook looking to claim a piece of the pie, uptake is exploding. It has become an effective tool to engage, influence and convert. Celebrities have added additional […]