Press

Stop Writing a Release and Start Telling a Story

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Here’s a problem that every PR professional knows: you write 10 press releases, but none of them get Traction. Is it the fault of the PR professional or the press release content? A decade ago it used to be different. When the Internet was still young and social media was for swapping stories about cats, […]

Media

2 Reasons Your PR Pitch Sucks

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You may have done your homework and developed a strong outreach program, but somehow it is not driving results. Here are two key reasons why that may be:           Reason #1: Your Goals Are Muddled Often we are too results-oriented. This is not solely the fault of the PR professional, though. […]

Media

7 Tips to Grab the Elusive Journalist

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Short attention spans, always being unavailable, viewing a pitch with an unhealthy dose of cynicism looking for angles that run in tangent to yours – does any of this sound familiar?  These are just some of the realities you can expect to face while working with journalists. You can’t really blame them. They are always […]

Best Practice

Stop the Press Release Abuse

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Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When […]