Best Practice

The Art and Science of Sticky Content

Posted on

Everyone is time-starved. No one has the time or the attention span to read long content. This has given birth to an era of sticky content that offers information bits in screen bytes that anyone can immediately grasp in seconds. Here are three ways to ensure your content sticks—and not become forgotten. Become a curator […]

Best Practice

3 PR Tips for Every Entrepreneur

Posted on

Every entrepreneur knows that reputation makes fortunes. Get it right, and you gain more opportunities to send your business to new, dizzying heights. Get it wrong, and you may need to press start all over again or hear crickets outside your company doorsteps. Reputation is PR. It helps to shape conversations, strengthen engagement and influences […]

Best Practice

Time for You to Really Listen

Posted on

What does it mean to truly listen? As a PR Professional, listening is essential, but not many of us actually listen to a conversation. Most times, many who claim they listen are just waiting to speak again. They are essentially looking for aural and visual cues in order to jump in with their thoughts, insights […]

Best Practice

Stop the Press Release Abuse

Posted on

Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When […]

Best Practice

Social Media PR: The Force Awakens

Posted on

Social media is like wielding a lightsaber. In trained hands, it can parry and block barbed comments and criticisms, while offering a very precise tool to pierce through all the information clutter. For the untrained,it becomes a liability that can create more mayhem than intended. But its importance cannot be ignored. After all, a single […]

Best Practice

Measuring PR: Size is Not All That Matters

Posted on

Good Public Relations (PR) should be about more than bragging rights,  increasing media hits and obtaining coverage in tier-one media. That being said, it is often the case that coverage, impressions and media  attendees (at a press conference) are often used as Key Performance  Indicators (KPIs) to gauge success. Being mentioned on CNN, featured in […]