Best Practice

The Art and Science of Sticky Content

Everyone is time-starved. No one has the time or the attention span to read long content. This has given birth to an era of sticky content that offers information bits in screen bytes that anyone can immediately grasp in seconds. Here are three ways to ensure your content sticks—and not become forgotten. Become a curator …

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3 PR Tips for Every Entrepreneur

Every entrepreneur knows that reputation makes fortunes. Get it right, and you gain more opportunities to send your business to new, dizzying heights. Get it wrong, and you may need to press start all over again or hear crickets outside your company doorsteps. Reputation is PR. It helps to shape conversations, strengthen engagement and influences …

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Think Big – One Step at a Time

      This post was originally published at https://company.continuum.net/think-big-one-step-at-a-time It’s not about finishing the race or running a particular time. It’s about something bigger. It’s about finishing what you started and participating in something greater than yourself. I didn’t run the 120th Boston Marathon last week, but I watched. Well, I did more than that. …

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Stop the Press Release Abuse

Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When …

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