Everyone is time-starved. No one has the time or the attention span to read long content. This has given birth to an era of sticky content that offers information bits in screen bytes that anyone can immediately grasp in seconds. Here are three ways to ensure your content sticks—and not become forgotten. Become a curator …
Every entrepreneur knows that reputation makes fortunes. Get it right, and you gain more opportunities to send your business to new, dizzying heights. Get it wrong, and you may need to press start all over again or hear crickets outside your company doorsteps. Reputation is PR. It helps to shape conversations, strengthen engagement and influences …
This post was originally published at https://company.continuum.net/think-big-one-step-at-a-time It’s not about finishing the race or running a particular time. It’s about something bigger. It’s about finishing what you started and participating in something greater than yourself. I didn’t run the 120th Boston Marathon last week, but I watched. Well, I did more than that. …
What does it mean to truly listen? As a PR Professional, listening is essential, but not many of us actually listen to a conversation. Most times, many who claim they listen are just waiting to speak again. They are essentially looking for aural and visual cues in order to jump in with their thoughts, insights …
Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When …
