Twitter

Facebook vs Twitter: The PR Difference

Facebook and Twitter are emerging as the winning platforms for PR pros. While other platforms, like YouTube and Snapchat, are equally important, it is within these two platforms where most interactions and two-way engagements take place—at least at the moment. Yes, we have WeChat and Weibo in Asia, but that is another story. Back to […]

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Why PR Professionals Should Do More With Twitter

Despite its most recent financial woes you can’t deny Twitter’s hold on online engagement. Companies are finding that Twitter can increase engagement and offer an additional channel to promote their wares. For PR professionals, it offers more than just another announcement channel. In the right hands, it can be a strategic PR tool. Below are

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