Branding

Chinese PR: 6 Ways It May Differ

Posted on

It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared […]

Business

Choosing a PR Agency Part 1: Open Your Mind

Posted on

Many organizations tend to evaluate PR agencies based on their clientele, reach, industry dominance, support staff and media coverage. This made sense—then. Not necessarily today. Public Relations has evolved in many ways. Media relationship (and to a certain extent crisis management) is only part of the PR equation these days. Overall communications, social media engagement, […]

Media

2 Reasons Your PR Pitch Sucks

Posted on

You may have done your homework and developed a strong outreach program, but somehow it is not driving results. Here are two key reasons why that may be:           Reason #1: Your Goals Are Muddled Often we are too results-oriented. This is not solely the fault of the PR professional, though. […]

Media

PR is Changing Marketing with Social Media

Posted on

  Public Relations used to be strictly for media relations. They were the people who faced the media and helped to create buzz through indirect or WOM (word-of-mouth) campaigns. That is no longer the case. With social media, PR pros from the periphery have found their voice. And increasingly, their opinions and buy-ins matter to […]

Media

7 Tips to Grab the Elusive Journalist

Posted on

Short attention spans, always being unavailable, viewing a pitch with an unhealthy dose of cynicism looking for angles that run in tangent to yours – does any of this sound familiar?  These are just some of the realities you can expect to face while working with journalists. You can’t really blame them. They are always […]

Best Practice

Stop the Press Release Abuse

Posted on

Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When […]