Media

Tracy Wemett of BroadPR: 5 Ways To Leverage Media Coverage To Dramatically Grow Your Business

(Article originally appeared in Authority Magazine, October 26, 2021)   Life is too short to waste our time and our talents on things that simply won’t matter when we are gone. Building a legacy of hope and love and community seems like a worthwhile goal for all of us.     Welcome to another installment …

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Chinese PR: 6 Ways It May Differ

It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared …

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Choosing a PR Agency Part 1: Open Your Mind

Many organizations tend to evaluate PR agencies based on their clientele, reach, industry dominance, support staff and media coverage. This made sense—then. Not necessarily today. Public Relations has evolved in many ways. Media relationship (and to a certain extent crisis management) is only part of the PR equation these days. Overall communications, social media engagement, …

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