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Don’t Just Survive in Isolation, Thrive in It

While forced isolation may be a new concept for many, there are some who have a good bit of experience isolating. My experience is two-fold. First, I’ve been working from home since 1997, when people would ask how that was even possible (I had a dial up internet connection at the time, and it was …

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It’s 2020 and Time for Modernizing Your PR

The PR profession is evolving fast. The entry of citizen journalists, blogs, online news platforms, and the shifting role of traditional media to become fake news checkers is also changing Public Relations. PR pros need to keep up. And below are the top challenges that we see our peers facing in 2020. The journalism that …

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So You Want Your Blog to Go Viral

Blogging is both art and science. The art is about getting the right author with the right domain expertise. Many PR Pros often engage a writer to ensure that the company’s or client’s insights are delivered in an engaging manner and employ a series of monitoring tools and response processes to engage with the readers. …

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3 Mistakes to Avoid When Blogging

Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is …

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