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So You Want Your Blog to Go Viral

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Blogging is both art and science. The art is about getting the right author with the right domain expertise. Many PR Pros often engage a writer to ensure that the company’s or client’s insights are delivered in an engaging manner and employ a series of monitoring tools and response processes to engage with the readers. […]

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3 Mistakes to Avoid When Blogging

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Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is […]

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Combating Infobesity: A PR’s Take

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There is a new term in the market: infobesity. Essentially it means information overload. Wikipedia defines it as “the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.” Why does this matter to PR pros? Well, for one thing, we have helped […]

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3 Ways Content is Changing PR Forever

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Content is king. However, PR is increasingly becoming the kingmaker. The relationship content and PR have traditionally had is now blurred. One needs the other, and below are three ways content is changing the PR profession for the better. Thought leadership It’s more than just writing a good bylined piece. Today’s PR pros work closely […]

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3 Tips Bloggers Should NOT Ignore

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Those of us in public relations know all about the benefits of blogging. It is the reason why many PR professionals have become proficient bloggers themselves. Blogging is an art. But just because you write a blog, does not mean people will read it. Why do some blogs titillate, excite and incite, while others bore? […]