Business

Small Biz PR: How to Hook the Media

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Time is an essential element for building media relationships. As a small business or a new startup, you may not have all the right relationships. Spending on big PR agencies, however, can also be prohibitive. Besides, getting them committed to your PR success can be difficult, as many suffer employee churn and tend to focus […]

Blog

So You Want Your Blog to Go Viral

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Blogging is both art and science. The art is about getting the right author with the right domain expertise. Many PR Pros often engage a writer to ensure that the company’s or client’s insights are delivered in an engaging manner and employ a series of monitoring tools and response processes to engage with the readers. […]

Blog

3 Mistakes to Avoid When Blogging

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Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is […]

Business

Choosing a PR Agency Part 1: Open Your Mind

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Many organizations tend to evaluate PR agencies based on their clientele, reach, industry dominance, support staff and media coverage. This made sense—then. Not necessarily today. Public Relations has evolved in many ways. Media relationship (and to a certain extent crisis management) is only part of the PR equation these days. Overall communications, social media engagement, […]

Business

Time to Get Your CEO to Join PR

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Increasingly, CEOs are becoming the faces of their companies. It used to be only tech CEOs who did these, led by personalities like Bill Gates, Larry Ellison and John Chambers to name a few. Now, CEOs from all industries need to be ready to become their companies’ public leaders. Just look at Apple, Tesla, and […]