Business

Get Ready for Activism, ESG, and Taking a Stand

PR pros understand the art of framing a discussion. Offering a seemingly balanced viewpoint has always been the rallying call for many of them. When viewpoints get tilted to one side, experienced PR pros employ subtle nuances to reframe or center the argument to their company’s advantage. Many call this spinning. For PR pros, it …

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Spin Doctoring to a New Pandemic Beat

COVID-19 is in full and nasty bloom, and companies are in survival mode, whether struggling to stay in business or keep up with extreme demand. It is a time of anxiety, nervousness and brief attention spans for businesses and customers. As a PR Pro, getting your message across under these circumstances is a monumental challenge. …

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Whatever Your New External Messaging Is, Say It with Empathy

Many companies are now settling into the fact that the COVID-19 situation may be our new normal and is not going away any time soon. We are working in new times and under complex circumstances that none of us have ever navigated before. During this new coronavirus era, there is one thing for certain – …

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Don’t Just Survive in Isolation, Thrive in It

While forced isolation may be a new concept for many, there are some who have a good bit of experience isolating. My experience is two-fold. First, I’ve been working from home since 1997, when people would ask how that was even possible (I had a dial up internet connection at the time, and it was …

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Influencer Marketing: Working with the Right One

In this blog, I will offer some tips on how to choose the right influencer. A previous blog looked at how to choose an influencer agency, while below are some well-proven tips for working directly with an influencer. Step 1: Look to the middle Whom you hire will, of course, depends on your budget. But …

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