Marketing

Top 4 Public Relations Predictions for 2021

It’s that time of the year where predictions are all the rage. In many ways, 2021 is going to be different than we’ve seen in the past. First, we are closing out a mind-bending, disastrous 2020 that everyone wants to forget. The year was interrupted with shattered norms and dreams, changed etiquettes, shifted expectations and …

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Influencer Marketing: Starting Afresh

Believe it. Influencer marketing is big. In some cases, it can be more powerful than social media advertising or developing online marketing campaigns. It is also evolving fast. While a few international names dominate the market, the spotlight is on local stars who can influence local consumers and communities. Getting a handle on this fast-growing …

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6 Steps In Choosing An Influencer Agency

PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your …

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Chinese PR: 6 Ways It May Differ

It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared …

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The Tangled Relationship Between Ads and PR

As PR’s role expands and advertising’s fragments, their roles in the marketing mix becomes confusing. It used to be different. In the past, PR was just the public and media front of the company. They were the communications channel and worked at building bridges (and reputations) with media channels. And they worked at the periphery …

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