Communications

Influencer Marketing: Starting Afresh

Posted on

Believe it. Influencer marketing is big. In some cases, it can be more powerful than social media advertising or developing online marketing campaigns. It is also evolving fast. While a few international names dominate the market, the spotlight is on local stars who can influence local consumers and communities. Getting a handle on this fast-growing […]

Branding

6 Steps In Choosing An Influencer Agency

Posted on

PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your […]

Branding

Chinese PR: 6 Ways It May Differ

Posted on

It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared […]

Advertising

The Tangled Relationship Between Ads and PR

Posted on

As PR’s role expands and advertising’s fragments, their roles in the marketing mix becomes confusing. It used to be different. In the past, PR was just the public and media front of the company. They were the communications channel and worked at building bridges (and reputations) with media channels. And they worked at the periphery […]

Branding

Navigating the Opaque World of Influencer Marketing

Posted on

Influencer marketing is not new. Celebrities have always been used by brand marketers and PR professionals to drive interest and create brand loyalty by association. It definitely works; if it didn’t, it would have died long ago. Where influencers are different is that they are self-made celebrities. No fashion show, film or TV appearances are […]

Branding

3 Ways PR Does Branding Well

Posted on

Branding used to be handled by a separate marketing agency. However, in today’s era of blogs, social media, connected mobile devices and ubiquitous Internet, PR has become part of branding. Here are three reasons why you need PR for branding: Give your brand a face Creative visuals are important for branding. So are the accompanying […]

Marketing

6 Reasons Why Product Marketers Need PR

Posted on

In the good old days of traditional marketing, product marketers sat separately from PR professionals—both figuratively and literally. They owned product promotions, while PR was engaged right before a launch. The advent of blogging, social media and influencers has changed this. Check out these six ways PR adds value (or even drive success) for product […]