Business

Small Biz PR: How to Hook the Media

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Time is an essential element for building media relationships. As a small business or a new startup, you may not have all the right relationships. Spending on big PR agencies, however, can also be prohibitive. Besides, getting them committed to your PR success can be difficult, as many suffer employee churn and tend to focus […]

Branding

6 Steps In Choosing An Influencer Agency

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PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your […]

Facebook

Facebook vs Twitter: The PR Difference

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Facebook and Twitter are emerging as the winning platforms for PR pros. While other platforms, like YouTube and Snapchat, are equally important, it is within these two platforms where most interactions and two-way engagements take place—at least at the moment. Yes, we have WeChat and Weibo in Asia, but that is another story. Back to […]

Public Relations

5 Apps to do PR Like a Pro

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Being on top of social media feeds isn’t easy. Thankfully, there are some apps that we can use to aid in this. Many are well known, like Evernote and Pulse, but I would like to share five that I use intimately. Remember, I am not being paid to share these. Project Management For me, Trello […]

Public Relations

Part 2: Did You Just Say Something Wrong?

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Previously, I talked about preventing social media posts from negatively affecting you. The truth, however, is that often people only know the true cost when they get caught unaware on social media. It may have been a personal comment, an innocent post, a politically-charged thought leadership piece, a thesis on a contentious subject, a rally, […]

Best Practice

The Art and Science of Sticky Content

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Everyone is time-starved. No one has the time or the attention span to read long content. This has given birth to an era of sticky content that offers information bits in screen bytes that anyone can immediately grasp in seconds. Here are three ways to ensure your content sticks—and not become forgotten. Become a curator […]