Social Media

Small Biz PR: How to Hook the Media

Time is an essential element for building media relationships. As a small business or a new startup, you may not have all the right relationships. Spending on big PR agencies, however, can also be prohibitive. Besides, getting them committed to your PR success can be difficult, as many suffer employee churn and tend to focus …

Small Biz PR: How to Hook the Media Read More »

6 Steps In Choosing An Influencer Agency

PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your …

6 Steps In Choosing An Influencer Agency Read More »

Four Ways Social Media Will Change PR in 2017

Time for crystal ball gazing. 2016 was a phenomenal year for social media in becoming an essential business tool. Although Facebook did make a couple of slips on highlighting how effective its platforms are, the fact is that social media is shaping the way we work, play and communicate. This is the main reason why …

Four Ways Social Media Will Change PR in 2017 Read More »

Facebook vs Twitter: The PR Difference

Facebook and Twitter are emerging as the winning platforms for PR pros. While other platforms, like YouTube and Snapchat, are equally important, it is within these two platforms where most interactions and two-way engagements take place—at least at the moment. Yes, we have WeChat and Weibo in Asia, but that is another story. Back to …

Facebook vs Twitter: The PR Difference Read More »