Social Media

6 Steps In Choosing An Influencer Agency

PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your

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Facebook vs Twitter: The PR Difference

Facebook and Twitter are emerging as the winning platforms for PR pros. While other platforms, like YouTube and Snapchat, are equally important, it is within these two platforms where most interactions and two-way engagements take place—at least at the moment. Yes, we have WeChat and Weibo in Asia, but that is another story. Back to

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