Business

Small Biz PR: How to Hook the Media

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Time is an essential element for building media relationships. As a small business or a new startup, you may not have all the right relationships. Spending on big PR agencies, however, can also be prohibitive. Besides, getting them committed to your PR success can be difficult, as many suffer employee churn and tend to focus […]

Branding

6 Steps In Choosing An Influencer Agency

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PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your […]

Blog

So You Want Your Blog to Go Viral

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Blogging is both art and science. The art is about getting the right author with the right domain expertise. Many PR Pros often engage a writer to ensure that the company’s or client’s insights are delivered in an engaging manner and employ a series of monitoring tools and response processes to engage with the readers. […]

Blog

3 Mistakes to Avoid When Blogging

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Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is […]

Branding

Chinese PR: 6 Ways It May Differ

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It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared […]

Blog

Combating Infobesity: A PR’s Take

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There is a new term in the market: infobesity. Essentially it means information overload. Wikipedia defines it as “the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.” Why does this matter to PR pros? Well, for one thing, we have helped […]