Recently, a journalist asked me to share my thoughts on how AI is impacting the agency-client relationship. I think the topic is too important not to address, so I’ve decided to share my full perspective here. As the founder and CEO of BroadPR, a Public Relations, Communications, and Marketing firm, I’ve seen technology trends come […]
How AI Is Reshaping the Agency-Client Relationship: A PR Perspective Read More »
Public relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, “One of the things that I really enjoy about BroadPR is it’s not just a bunch of
Public Relations is More Than a Bunch of Press Releases Read More »
A well-designed strategy is a prelude to success: true in chess and equally applicable in public relations. But the value of a strong PR strategy has changed. It was not so long ago when the PR strategy played second fiddle to the marketing strategy. Often, the primary purpose of PR was to build a strong
Queen’s Gambit for PR: Why You Need a Distinct Strategy Read More »
Press releases have often received scorn from companies, and in the recent decade as social media has taken center stage, the decibel for its abolition has definitely grown louder. Popular grumbles we hear from clients and prospective clients include: Why do we need a press release when we have a blog? We can socialize announcements,
The Venerable Press Release Is Here to Stay Read More »
PR Pros are no strangers to giving organizations an authentic voice. Creating one is what separates good practitioners from the rest of the field. It drives interest, engagement, and coverage. But with today’s focus on podcasts and clubhouses, this authenticity is evolving. Writing a solid press release is no longer good enough; PR Pros need
Why It’s Time for PR’s Voice – Can You Hear Me Now? Read More »
