Public Relations

The Venerable Press Release Is Here to Stay

Press releases have often received scorn from companies, and in the recent decade as social media has taken center stage, the decibel for its abolition has definitely grown louder. Popular grumbles we hear from clients and prospective clients include: Why do we need a press release when we have a blog? We can socialize announcements, …

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Why It’s Time for PR’s Voice – Can You Hear Me Now?

PR Pros are no strangers to giving organizations an authentic voice. Creating one is what separates good practitioners from the rest of the field. It drives interest, engagement, and coverage. But with today’s focus on podcasts and clubhouses, this authenticity is evolving. Writing a solid press release is no longer good enough; PR Pros need …

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