Public Relations

How AI Is Reshaping the Agency-Client Relationship: A PR Perspective

Recently, a journalist asked me to share my thoughts on how AI is impacting the agency-client relationship. I think the topic is too important not to address, so I’ve decided to share my full perspective here. As the founder and CEO of BroadPR, a Public Relations, Communications, and Marketing firm, I’ve seen technology trends come […]

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Why It’s Time for PR’s Voice – Can You Hear Me Now?

PR Pros are no strangers to giving organizations an authentic voice. Creating one is what separates good practitioners from the rest of the field. It drives interest, engagement, and coverage. But with today’s focus on podcasts and clubhouses, this authenticity is evolving. Writing a solid press release is no longer good enough; PR Pros need

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