Crisis PR

3 Steps to Start Your Inclusive PR Journey

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Let me start by stating that I am brown, based out of Asia Pacific, and continue to witness first-hand the impact of racism and majority privilege from where I live. Racism follows geographical lines and country of origins in this part of the world. Just ask the domestic help in affluent Hong Kong and Singapore. […]

Crisis PR

4 Changes PR Pros Can Make to Help Clients in Crisis

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We are all in the midst of trying to adapt to drastic changes brought about by COVID-19. Public relations is no different. PR is a high-touch business with constant networking and in-person conversations, and the industry and the profession are both reeling from the coronavirus measures. There is also demand, as clients turn to PR […]

Communications

4 Lessons Coronavirus (COVID-19) Teaches Us about Crisis PR

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The wave of panic is just about to begin in North America as California announced that it is monitoring 8,400 people for Coronavirus (COVID-19), and we learned that health officials did not have proper gear while interacting with Americans quarantined for possible exposure. The hardest hit is the travel industry that is knocking down tourism […]