Branding

Get Ready for Activism, ESG, and Taking a Stand

PR pros understand the art of framing a discussion. Offering a seemingly balanced viewpoint has always been the rallying call for many of them. When viewpoints get tilted to one side, experienced PR pros employ subtle nuances to reframe or center the argument to their company’s advantage. Many call this spinning. For PR pros, it […]

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Pssst! Employees Already Know What Your Customers Are Thinking

PR Pros are in the business of perception. We shape ideas, communications, and how our employers are viewed from the outside. And if we do not like what we see, we change the narrative or reframe the perception. But increasingly, finding out what external customers and media think about the company is becoming harder. First,

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Influencer Marketing: Working with the Right One

In this blog, I will offer some tips on how to choose the right influencer. A previous blog looked at how to choose an influencer agency, while below are some well-proven tips for working directly with an influencer. Step 1: Look to the middle Whom you hire will, of course, depends on your budget. But

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6 Steps In Choosing An Influencer Agency

PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your

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3 Mistakes to Avoid When Blogging

Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is

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