Branding

6 Steps In Choosing An Influencer Agency

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PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your […]

Blog

3 Mistakes to Avoid When Blogging

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Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is […]

Branding

Chinese PR: 6 Ways It May Differ

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It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared […]

Branding

Navigating the Opaque World of Influencer Marketing

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Influencer marketing is not new. Celebrities have always been used by brand marketers and PR professionals to drive interest and create brand loyalty by association. It definitely works; if it didn’t, it would have died long ago. Where influencers are different is that they are self-made celebrities. No fashion show, film or TV appearances are […]

Branding

3 Ways PR Does Branding Well

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Branding used to be handled by a separate marketing agency. However, in today’s era of blogs, social media, connected mobile devices and ubiquitous Internet, PR has become part of branding. Here are three reasons why you need PR for branding: Give your brand a face Creative visuals are important for branding. So are the accompanying […]