On day one of my broadcast journalism degree our professor asked us what the key elements of a news story were. It has to be “new”, somebody suggested. It seemed a little obvious, but that wasn’t it. Death, disaster, and that it had to be exciting were other suggestions from the class. “Human interest”, my …
Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people …
Public Relations – The Most Important Communications Discipline Read More »
Public relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, “One of the things that I really enjoy about BroadPR is it’s not just a bunch of …
Public Relations is More Than a Bunch of Press Releases Read More »
(Article originally appeared in Authority Magazine, October 26, 2021) Life is too short to waste our time and our talents on things that simply won’t matter when we are gone. Building a legacy of hope and love and community seems like a worthwhile goal for all of us. Welcome to another installment …
A well-designed strategy is a prelude to success: true in chess and equally applicable in public relations. But the value of a strong PR strategy has changed. It was not so long ago when the PR strategy played second fiddle to the marketing strategy. Often, the primary purpose of PR was to build a strong …
Queen’s Gambit for PR: Why You Need a Distinct Strategy Read More »
