The Promises and Perils of AI-Based PR Agencies: More Questions than Answers

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In recent years, the use of artificial intelligence (AI) in public relations (PR) has gained momentum. AI-based PR agencies promise to automate routine tasks, save time and money, and improve the accuracy and effectiveness of media pitches. However, as with any emerging technology, there are more questions than answers when it comes to the use …

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Public Relations – The Most Important Communications Discipline

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Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people …

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Tracy Wemett of BroadPR: 5 Ways To Leverage Media Coverage To Dramatically Grow Your Business

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(Article originally appeared in Authority Magazine, October 26, 2021)   Life is too short to waste our time and our talents on things that simply won’t matter when we are gone. Building a legacy of hope and love and community seems like a worthwhile goal for all of us.     Welcome to another installment …

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