This is my first article in a series of articles that I will be writing with ChatGPT prompts. It’s about LinkedIn content, and the idea is directly from a suggestion Christopher Penn had in one of his recent webinars. If you’ve not watched his content or checked out his company, Trust Insights, please do. They […]
Mastering LinkedIn’s Algorithm: Strategic Tips for Maximizing Content Impact Read More »
In recent years, the use of artificial intelligence (AI) in public relations (PR) has gained momentum. AI-based PR agencies promise to automate routine tasks, save time and money, and improve the accuracy and effectiveness of media pitches. However, as with any emerging technology, there are more questions than answers when it comes to the use
The Promises and Perils of AI-Based PR Agencies: More Questions than Answers Read More »
On day one of my broadcast journalism degree our professor asked us what the key elements of a news story were. It has to be “new”, somebody suggested. It seemed a little obvious, but that wasn’t it. Death, disaster, and that it had to be exciting were other suggestions from the class. “Human interest”, my
The Key Elements of News Read More »
Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people
Public Relations – The Most Important Communications Discipline Read More »
Public relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, “One of the things that I really enjoy about BroadPR is it’s not just a bunch of
Public Relations is More Than a Bunch of Press Releases Read More »
