Business

Spin Doctoring to a New Pandemic Beat

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COVID-19 is in full and nasty bloom, and companies are in survival mode, whether struggling to stay in business or keep up with extreme demand. It is a time of anxiety, nervousness and brief attention spans for businesses and customers. As a PR Pro, getting your message across under these circumstances is a monumental challenge. […]

Crisis PR

3 Steps to Start Your Inclusive PR Journey

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Let me start by stating that I am brown, based out of Asia Pacific, and continue to witness first-hand the impact of racism and majority privilege from where I live. Racism follows geographical lines and country of origins in this part of the world. Just ask the domestic help in affluent Hong Kong and Singapore. […]

Public Relations

PR in the Era of Social Distancing

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Is social distancing getting in the way of your PR? In a PRWeek article, author Kim Davis claims the great pandemic lockdown and technology were “made to go together.” The article talks about building the ultimate social distancing PR stack, including teleconferencing, videoconferencing, video for email, virtual customer communities (like Crowded, Pluck, and Hoop.la), virtual […]

Crisis

How Zoom Survived Zoombombing: A PR Lesson

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A month is a long time for PR Pros, and Zoom learned this the hard way. While initial missteps by Zoom related to big security concerns created a massive surge of bad publicity for the video-conferencing software company, what they did next helped to turn it into an opportunity to reinforce trust. It also offers […]

Business

Whatever Your New External Messaging Is, Say It with Empathy

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Many companies are now settling into the fact that the COVID-19 situation may be our new normal and is not going away any time soon. We are working in new times and under complex circumstances that none of us have ever navigated before. During this new coronavirus era, there is one thing for certain – […]

Crisis PR

4 Changes PR Pros Can Make to Help Clients in Crisis

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We are all in the midst of trying to adapt to drastic changes brought about by COVID-19. Public relations is no different. PR is a high-touch business with constant networking and in-person conversations, and the industry and the profession are both reeling from the coronavirus measures. There is also demand, as clients turn to PR […]

Blog

Don’t Just Survive in Isolation, Thrive in It

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While forced isolation may be a new concept for many, there are some who have a good bit of experience isolating. My experience is two-fold. First, I’ve been working from home since 1997, when people would ask how that was even possible (I had a dial up internet connection at the time, and it was […]

Communications

4 Lessons Coronavirus (COVID-19) Teaches Us about Crisis PR

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The wave of panic is just about to begin in North America as California announced that it is monitoring 8,400 people for Coronavirus (COVID-19), and we learned that health officials did not have proper gear while interacting with Americans quarantined for possible exposure. The hardest hit is the travel industry that is knocking down tourism […]

Blog

It’s 2020 and Time for Modernizing Your PR

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The PR profession is evolving fast. The entry of citizen journalists, blogs, online news platforms, and the shifting role of traditional media to become fake news checkers is also changing Public Relations. PR pros need to keep up. And below are the top challenges that we see our peers facing in 2020.  The journalism that […]

Public Relations

7 PR Hacks for Getting Heard

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Starved for attention? As a start-up, it is often difficult to get the coverage that you think you deserve. Media companies often look for familiar names, sometimes overlooking worthwhile start-ups that are struggling to break into the media spotlight.  The good news is that every major company you know has gone through this same struggle. […]