Public Relations

PR in the Era of Social Distancing

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Is social distancing getting in the way of your PR? In a PRWeek article, author Kim Davis claims the great pandemic lockdown and technology were “made to go together.” The article talks about building the ultimate social distancing PR stack, including teleconferencing, videoconferencing, video for email, virtual customer communities (like Crowded, Pluck, and Hoop.la), virtual […]

Crisis

How Zoom Survived Zoombombing: A PR Lesson

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A month is a long time for PR Pros, and Zoom learned this the hard way. While initial missteps by Zoom related to big security concerns created a massive surge of bad publicity for the video-conferencing software company, what they did next helped to turn it into an opportunity to reinforce trust. It also offers […]

Business

Whatever Your New External Messaging Is, Say It with Empathy

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Many companies are now settling into the fact that the COVID-19 situation may be our new normal and is not going away any time soon. We are working in new times and under complex circumstances that none of us have ever navigated before. During this new coronavirus era, there is one thing for certain – […]

Crisis PR

4 Changes PR Pros Can Make to Help Clients in Crisis

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We are all in the midst of trying to adapt to drastic changes brought about by COVID-19. Public relations is no different. PR is a high-touch business with constant networking and in-person conversations, and the industry and the profession are both reeling from the coronavirus measures. There is also demand, as clients turn to PR […]

Blog

Don’t Just Survive in Isolation, Thrive in It

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While forced isolation may be a new concept for many, there are some who have a good bit of experience isolating. My experience is two-fold. First, I’ve been working from home since 1997, when people would ask how that was even possible (I had a dial up internet connection at the time, and it was […]

Communications

4 Lessons Coronavirus (COVID-19) Teaches Us about Crisis PR

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The wave of panic is just about to begin in North America as California announced that it is monitoring 8,400 people for Coronavirus (COVID-19), and we learned that health officials did not have proper gear while interacting with Americans quarantined for possible exposure. The hardest hit is the travel industry that is knocking down tourism […]

Blog

It’s 2020 and Time for Modernizing Your PR

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The PR profession is evolving fast. The entry of citizen journalists, blogs, online news platforms, and the shifting role of traditional media to become fake news checkers is also changing Public Relations. PR pros need to keep up. And below are the top challenges that we see our peers facing in 2020.  The journalism that […]

Public Relations

7 PR Hacks for Getting Heard

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Starved for attention? As a start-up, it is often difficult to get the coverage that you think you deserve. Media companies often look for familiar names, sometimes overlooking worthwhile start-ups that are struggling to break into the media spotlight.  The good news is that every major company you know has gone through this same struggle. […]

Social Awareness

Giving Back – Being Thankful

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BroadPR’s founder, Tracy Wemett, has long been a supporter of Many Hopes, and over the years she and the entire network of team members at BPR have been blessed to have many friends, clients, colleagues and others come along side in support of this very worthy organization.  The team is thankful and honored to be […]

Justice

A Conversation About Justice – One Man’s Vision (Part 2)

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Recently, BroadPR’s Raychel Moore had the opportunity to interview Thomas Keown, founder of Many Hopes, about what Many Hopes is, why he started it and what he sees as the vision for the organization in 2018 and into the future. (Continued from part 1): Raychel: That was excellent. It was great to hear how that […]