Communications

Public Relations – The Most Important Communications Discipline

Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people […]

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4 Lessons Coronavirus (COVID-19) Teaches Us about Crisis PR

The wave of panic is just about to begin in North America as California announced that it is monitoring 8,400 people for Coronavirus (COVID-19), and we learned that health officials did not have proper gear while interacting with Americans quarantined for possible exposure. The hardest hit is the travel industry that is knocking down tourism

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Influencer Marketing: Starting Afresh

Believe it. Influencer marketing is big. In some cases, it can be more powerful than social media advertising or developing online marketing campaigns. It is also evolving fast. While a few international names dominate the market, the spotlight is on local stars who can influence local consumers and communities. Getting a handle on this fast-growing

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