Communications

3 Ways to Keep Your PR Strategy Woke

For the third year in the row, PR pros are being asked to change. In 2019, it was about cutting through the clutter, aligning marketing messaging, and improving social media engagement in an increasingly distracted market. In 2020, the pandemic made us shift our tactics, strategies, and communications habits for an online world. In 2021, …

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4 Lessons Coronavirus (COVID-19) Teaches Us about Crisis PR

The wave of panic is just about to begin in North America as California announced that it is monitoring 8,400 people for Coronavirus (COVID-19), and we learned that health officials did not have proper gear while interacting with Americans quarantined for possible exposure. The hardest hit is the travel industry that is knocking down tourism …

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Influencer Marketing: Starting Afresh

Believe it. Influencer marketing is big. In some cases, it can be more powerful than social media advertising or developing online marketing campaigns. It is also evolving fast. While a few international names dominate the market, the spotlight is on local stars who can influence local consumers and communities. Getting a handle on this fast-growing …

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Six Phrases PR Pros Should Forget (Part 1 of 2)

PR Pros know that their choice of words and phrases can make or break their careers. It is no longer about the right press releases and invites, either. In today’s social media world, the right response (or non-response) can help to put out flames and soothe nerves. It’s the reason why many have a list …

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So You Want Your Blog to Go Viral

Blogging is both art and science. The art is about getting the right author with the right domain expertise. Many PR Pros often engage a writer to ensure that the company’s or client’s insights are delivered in an engaging manner and employ a series of monitoring tools and response processes to engage with the readers. …

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