Communications

Influencer Marketing: Starting Afresh

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Believe it. Influencer marketing is big. In some cases, it can be more powerful than social media advertising or developing online marketing campaigns. It is also evolving fast. While a few international names dominate the market, the spotlight is on local stars who can influence local consumers and communities. Getting a handle on this fast-growing […]

Blog

So You Want Your Blog to Go Viral

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Blogging is both art and science. The art is about getting the right author with the right domain expertise. Many PR Pros often engage a writer to ensure that the company’s or client’s insights are delivered in an engaging manner and employ a series of monitoring tools and response processes to engage with the readers. […]