Social media is like wielding a lightsaber. In trained hands, it can parry and block barbed comments and criticisms, while offering a very precise tool to pierce through all the information clutter. For the untrained,it becomes a liability that can create more mayhem than intended. But its importance cannot be ignored. After all, a single …
Good Public Relations (PR) should be about more than bragging rights, increasing media hits and obtaining coverage in tier-one media. That being said, it is often the case that coverage, impressions and media attendees (at a press conference) are often used as Key Performance Indicators (KPIs) to gauge success. Being mentioned on CNN, featured in …
In a market filled with video blogs, live news feeds via Periscope and Meerkat, and photo-driven news reporting, press releases may seem outdated and out of touch with what media wants. Nothing can be further from the truth. According to over 400 members of the North American media who responded to Business Wire’s 2015 Media …
