Press

7 Tips to Grab the Elusive Journalist

Short attention spans, always being unavailable, viewing a pitch with an unhealthy dose of cynicism looking for angles that run in tangent to yours – does any of this sound familiar?  These are just some of the realities you can expect to face while working with journalists. You can’t really blame them. They are always …

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Stop the Press Release Abuse

Casual or conversational writing may be to blame, but press releases are now being written like a conversation. It is a style that has been made popular by blogs and social media. The problem is that press releases are not designed for casual conversations. Rather,they are a company’s legacy. They are also legal documents. When …

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