Social Media

Part 2: Did You Just Say Something Wrong?

Previously, I talked about preventing social media posts from negatively affecting you. The truth, however, is that often people only know the true cost when they get caught unaware on social media. It may have been a personal comment, an innocent post, a politically-charged thought leadership piece, a thesis on a contentious subject, a rally, …

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4 Steps to Recovering From an Online Mistake

Eeeek! You’ve made an online blunder. You are now facing an avalanche of negativity across all channels, especially on social media. If you are an online business, this can be fatal. So what should your next steps be? Step 1: Acknowledge It Ignoring it may have worked for brick and mortar businesses in years past, …

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The Art and Science of Sticky Content

Everyone is time-starved. No one has the time or the attention span to read long content. This has given birth to an era of sticky content that offers information bits in screen bytes that anyone can immediately grasp in seconds. Here are three ways to ensure your content sticks—and not become forgotten. Become a curator …

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