Facebook and Twitter are emerging as the winning platforms for PR pros. While other platforms, like YouTube and Snapchat, are equally important, it is within these two platforms where most interactions and two-way engagements take place—at least at the moment. Yes, we have WeChat and Weibo in Asia, but that is another story. Back to […]
Facebook vs Twitter: The PR Difference Read More »
Being on top of social media feeds isn’t easy. Thankfully, there are some apps that we can use to aid in this. Many are well known, like Evernote and Pulse, but I would like to share five that I use intimately. Remember, I am not being paid to share these. Project Management For me, Trello
5 Apps to do PR Like a Pro Read More »
Previously, I talked about preventing social media posts from negatively affecting you. The truth, however, is that often people only know the true cost when they get caught unaware on social media. It may have been a personal comment, an innocent post, a politically-charged thought leadership piece, a thesis on a contentious subject, a rally,
Part 2: Did You Just Say Something Wrong? Read More »
Social media is not very social. Keep that in mind when you make your next comment, rant, complaint or quip. See, while the social media world changes and evolves rapidly, your comments do not. Once published, it assumes its own life. In fact, it sometimes takes an expensive court injunction to remove them. But this
Part 1: Did You Just Say Something Wrong? Read More »
Eeeek! You’ve made an online blunder. You are now facing an avalanche of negativity across all channels, especially on social media. If you are an online business, this can be fatal. So what should your next steps be? Step 1: Acknowledge It Ignoring it may have worked for brick and mortar businesses in years past,
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