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The Promises and Perils of AI-Based PR Agencies: More Questions than Answers

Leave a Comment / Artificial Intelligence / /

In recent years, the use of artificial intelligence (AI) in public relations (PR) has gained momentum. AI-based PR agencies promise to automate routine tasks, save time and money, and improve the accuracy and effectiveness of media pitches. However, as with any emerging technology, there are more questions than answers when it comes to the use […]

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Data Analytics Should Top Public Relations Priority List

1 Comment / Public Relations / /

As a PR agency focused on technology, we have seen the rise of analytics. Unlocking insights hidden within those bits and bytes is now everyone’s business — regardless of job function or industry. PR is no exception. In fact, for our closest peer — the marketing department —analytics is already deeply engrained. PR itself is

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