Media

7 PR Hacks for Getting Heard

Starved for attention? As a start-up, it is often difficult to get the coverage that you think you deserve. Media companies often look for familiar names, sometimes overlooking worthwhile start-ups that are struggling to break into the media spotlight.  The good news is that every major company you know has gone through this same struggle. …

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Small Biz PR: How to Hook the Media

Time is an essential element for building media relationships. As a small business or a new startup, you may not have all the right relationships. Spending on big PR agencies, however, can also be prohibitive. Besides, getting them committed to your PR success can be difficult, as many suffer employee churn and tend to focus …

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