PR

Pssst! Employees Already Know What Your Customers Are Thinking

PR Pros are in the business of perception. We shape ideas, communications, and how our employers are viewed from the outside. And if we do not like what we see, we change the narrative or reframe the perception. But increasingly, finding out what external customers and media think about the company is becoming harder. First, …

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7 Tips to Grab the Elusive Journalist

Short attention spans, always being unavailable, viewing a pitch with an unhealthy dose of cynicism looking for angles that run in tangent to yours – does any of this sound familiar?  These are just some of the realities you can expect to face while working with journalists. You can’t really blame them. They are always …

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