Crisis

How Zoom Survived Zoombombing: A PR Lesson

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A month is a long time for PR Pros, and Zoom learned this the hard way. While initial missteps by Zoom related to big security concerns created a massive surge of bad publicity for the video-conferencing software company, what they did next helped to turn it into an opportunity to reinforce trust. It also offers […]

Public Relations

PR and Online Reputation: The Perfect Waltz

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Every company is concerned about reputation management. It used to be the worry of big brands concerned about protecting their public image. But now social media and blogs have made it everyone’s concern—even small companies and individuals. This has created new jobs: social media listening, brand reputation management, the comment savant, etc. The idea was […]