July 2016 – BroadPR

Be Excited (not afraid) of Robot Dreams for PR

Public Relations / Winston Thomas / July 25, 2016

We are increasingly living in Issac Asimov’s Robot series. We have Robo Advisors advising millions on how to protect themselves with insurance. We have robot AI reporters writing news, novellas and press releases that are becoming indistinguishable to human writing. So why not robots replacing PR professionals? Sure, Public Relations has a lot of boring […]

Be Excited (not afraid) of Robot Dreams for PR Read More »

Why Your Newsroom Sucks (and what you should do next)

Digital newsrooms are not measuring up to expectations. That is the opinion of an ISEBOX survey of journalists. In fact, 65% gave the thumbs down for online newsrooms and only 6% said that these sites are useful to their work! This is very telling in an era of digital transformation. So what went wrong? Here