Recently, a journalist asked me to share my thoughts on how AI is impacting the agency-client relationship. I think the topic is too important not to address, so I’ve decided to share my full perspective here. As the founder and CEO of BroadPR, a Public Relations, Communications, and Marketing firm, I’ve seen technology trends come […]
How AI Is Reshaping the Agency-Client Relationship: A PR Perspective Read More »
This is my first article in a series of articles that I will be writing with ChatGPT prompts. It’s about LinkedIn content, and the idea is directly from a suggestion Christopher Penn had in one of his recent webinars. If you’ve not watched his content or checked out his company, Trust Insights, please do. They
Mastering LinkedIn’s Algorithm: Strategic Tips for Maximizing Content Impact Read More »
Public relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, “One of the things that I really enjoy about BroadPR is it’s not just a bunch of
Public Relations is More Than a Bunch of Press Releases Read More »
(Article originally appeared in Authority Magazine, October 26, 2021) Life is too short to waste our time and our talents on things that simply won’t matter when we are gone. Building a legacy of hope and love and community seems like a worthwhile goal for all of us. Welcome to another installment
Press releases have often received scorn from companies, and in the recent decade as social media has taken center stage, the decibel for its abolition has definitely grown louder. Popular grumbles we hear from clients and prospective clients include: Why do we need a press release when we have a blog? We can socialize announcements,
The Venerable Press Release Is Here to Stay Read More »
