In my last post, I argued why PR and content marketing are no longer strange bedfellows. Now we see how trends in content marketing itself are shaping PR, and making us, PR professionals, re-examine our practices. It was not so long ago when things were different. According to the Public Relations Society of America (PRSA), […]
Content Marketing and PR: A Love Story in the Making — Part II Read More »
If you have good content, do you still need PR? After all, as the argument goes, excellent content does not need any additional help. The answer — yes — may sound obvious, but when marketing teams are filled with content creators, and content marketing is being trumped as the next savior to marketing, that answer
Content Marketing and PR: A Love Story in the Making Read More »
Good Public Relations (PR) should be about more than bragging rights, increasing media hits and obtaining coverage in tier-one media. That being said, it is often the case that coverage, impressions and media attendees (at a press conference) are often used as Key Performance Indicators (KPIs) to gauge success. Being mentioned on CNN, featured in
Measuring PR: Size is Not All That Matters Read More »
In a market filled with video blogs, live news feeds via Periscope and Meerkat, and photo-driven news reporting, press releases may seem outdated and out of touch with what media wants. Nothing can be further from the truth. According to over 400 members of the North American media who responded to Business Wire’s 2015 Media
So You Think You Know About Press Releases Read More »
A PR crisis is lurking around every corner in today’s information-driven market environment. A single off-the-cuff comment, a partner misstep or a seemingly unrelated scandal is all that is needed to topple reputations, impact revenues and turn away customers. Having a concrete, current PR crisis plan in place can help today where a single
8 Steps to Handling a PR Horror Story Read More »
