Content Marketing

Content Marketing and PR: A Love Story in the Making — Part II

Content Marketing, Public Relations / /

In my last post, I argued why PR and content marketing are no longer strange bedfellows. Now we see how trends in content marketing itself are shaping PR, and making us, PR professionals, re-examine our practices. It was not so long ago when things were different. According to the Public Relations Society of America (PRSA),

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