Today, PR Pros work closely with sales, marketing, finance and HR teams to coordinate messaging. This means that they are sometimes privy to sensitive or private information. It also means they are equally responsible for the ethical use of this data. Below are some examples of everyday unethical actions: Sharing contact details “Hey, can I […]
Unethical PR – EXPOSED Read More »
For the third year in the row, PR pros are being asked to change. In 2019, it was about cutting through the clutter, aligning marketing messaging, and improving social media engagement in an increasingly distracted market. In 2020, the pandemic made us shift our tactics, strategies, and communications habits for an online world. In 2021,
3 Ways to Keep Your PR Strategy Woke Read More »
As a PR agency focused on technology, we have seen the rise of analytics. Unlocking insights hidden within those bits and bytes is now everyone’s business — regardless of job function or industry. PR is no exception. In fact, for our closest peer — the marketing department —analytics is already deeply engrained. PR itself is
Data Analytics Should Top Public Relations Priority List Read More »
2020 has undoubtedly changed how we look at crises, business agility, company resilience, and employee health. As the global market takes a huge breath (or sigh) with the end of 2020, and as we plunge into what will be another challenging decade, it is time to draw on some lessons. While we look at three
Changing Role of PR in the Roaring ‘20s Read More »
It’s that time of the year where predictions are all the rage. In many ways, 2021 is going to be different than we’ve seen in the past. First, we are closing out a mind-bending, disastrous 2020 that everyone wants to forget. The year was interrupted with shattered norms and dreams, changed etiquettes, shifted expectations and
Top 4 Public Relations Predictions for 2021 Read More »
