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Chinese Communications Tools: And There Were Five (Part 1)

Business, Communications, Public Relations / /

China is digital and mobile—in some areas more than the US. With no legacy IT or poor cabling infrastructure, many have no choice but to embrace mobile communications. It has shaped how PR Pros engage journalists and the potential audience in China. It also means that old strategies based on email and traditional cold calls […]

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Why PR Professionals Should Do More With Twitter

Public Relations, Social Media, Twitter / /

Despite its most recent financial woes you can’t deny Twitter’s hold on online engagement. Companies are finding that Twitter can increase engagement and offer an additional channel to promote their wares. For PR professionals, it offers more than just another announcement channel. In the right hands, it can be a strategic PR tool. Below are

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