We are increasingly living in Issac Asimov’s Robot series. We have Robo Advisors advising millions on how to protect themselves with insurance. We have robot AI reporters writing news, novellas and press releases that are becoming indistinguishable to human writing. So why not robots replacing PR professionals? Sure, Public Relations has a lot of boring […]
Be Excited (not afraid) of Robot Dreams for PR Read More »
Digital newsrooms are not measuring up to expectations. That is the opinion of an ISEBOX survey of journalists. In fact, 65% gave the thumbs down for online newsrooms and only 6% said that these sites are useful to their work! This is very telling in an era of digital transformation. So what went wrong? Here
Why Your Newsroom Sucks (and what you should do next) Read More »
Internal communications is a huge responsibility for many PR professionals. As companies grow, they tend to extend communication lines to breaking points. It can result in miscommunication or late messaging, often leading to confusion that media or rivals latch on to and exploit. Enter the PR professional. He or she keeps the
Time to Use Social Media for Internal PR Read More »
The world of PR is constantly shifting. Its role within companies is expanding, now encompassing social media sentiment, omni-channel feedback and brand protection. They are also the glue that keeps internal communications smooth and informative, while liaising with investors. However, PR professionals need to evolve to take on this expanded responsibility. Just focusing on media
3 New Must-Have Traits for Today’s PR Professional Read More »
Influencer marketing is not new. Celebrities have always been used by brand marketers and PR professionals to drive interest and create brand loyalty by association. It definitely works; if it didn’t, it would have died long ago. Where influencers are different is that they are self-made celebrities. No fashion show, film or TV appearances are
Navigating the Opaque World of Influencer Marketing Read More »
