PR Pros are in the business of perception. We shape ideas, communications, and how our employers are viewed from the outside. And if we do not like what we see, we change the narrative or reframe the perception. But increasingly, finding out what external customers and media think about the company is becoming harder. First, […]
Pssst! Employees Already Know What Your Customers Are Thinking Read More »
COVID-19 is in full and nasty bloom, and companies are in survival mode, whether struggling to stay in business or keep up with extreme demand. It is a time of anxiety, nervousness and brief attention spans for businesses and customers. As a PR Pro, getting your message across under these circumstances is a monumental challenge.
Spin Doctoring to a New Pandemic Beat Read More »
Let me start by stating that I am brown, based out of Asia Pacific, and continue to witness first-hand the impact of racism and majority privilege from where I live. Racism follows geographical lines and country of origins in this part of the world. Just ask the domestic help in affluent Hong Kong and Singapore.
3 Steps to Start Your Inclusive PR Journey Read More »
Is social distancing getting in the way of your PR? In a PRWeek article, author Kim Davis claims the great pandemic lockdown and technology were “made to go together.” The article talks about building the ultimate social distancing PR stack, including teleconferencing, videoconferencing, video for email, virtual customer communities (like Crowded, Pluck, and Hoop.la), virtual
PR in the Era of Social Distancing Read More »
A month is a long time for PR Pros, and Zoom learned this the hard way. While initial missteps by Zoom related to big security concerns created a massive surge of bad publicity for the video-conferencing software company, what they did next helped to turn it into an opportunity to reinforce trust. It also offers
How Zoom Survived Zoombombing: A PR Lesson Read More »
