Blog

3 Mistakes to Avoid When Blogging

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Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is […]

Branding

Chinese PR: 6 Ways It May Differ

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It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared […]

Blog

Combating Infobesity: A PR’s Take

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There is a new term in the market: infobesity. Essentially it means information overload. Wikipedia defines it as “the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.” Why does this matter to PR pros? Well, for one thing, we have helped […]

Facebook

Facebook vs Twitter: The PR Difference

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Facebook and Twitter are emerging as the winning platforms for PR pros. While other platforms, like YouTube and Snapchat, are equally important, it is within these two platforms where most interactions and two-way engagements take place—at least at the moment. Yes, we have WeChat and Weibo in Asia, but that is another story. Back to […]

Public Relations

5 Apps to do PR Like a Pro

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Being on top of social media feeds isn’t easy. Thankfully, there are some apps that we can use to aid in this. Many are well known, like Evernote and Pulse, but I would like to share five that I use intimately. Remember, I am not being paid to share these. Project Management For me, Trello […]

Advertising

The Tangled Relationship Between Ads and PR

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As PR’s role expands and advertising’s fragments, their roles in the marketing mix becomes confusing. It used to be different. In the past, PR was just the public and media front of the company. They were the communications channel and worked at building bridges (and reputations) with media channels. And they worked at the periphery […]