A well-designed strategy is a prelude to success: true in chess and equally applicable in public relations. But the value of a strong PR strategy has changed. It was not so long ago when the PR strategy played second fiddle to the marketing strategy. Often, the primary purpose of PR was to build a strong …
Queen’s Gambit for PR: Why You Need a Distinct Strategy Read More »
Press releases have often received scorn from companies, and in the recent decade as social media has taken center stage, the decibel for its abolition has definitely grown louder. Popular grumbles we hear from clients and prospective clients include: Why do we need a press release when we have a blog? We can socialize announcements, …
PR Pros are no strangers to giving organizations an authentic voice. Creating one is what separates good practitioners from the rest of the field. It drives interest, engagement, and coverage. But with today’s focus on podcasts and clubhouses, this authenticity is evolving. Writing a solid press release is no longer good enough; PR Pros need …
Why It’s Time for PR’s Voice – Can You Hear Me Now? Read More »
Today, PR Pros work closely with sales, marketing, finance and HR teams to coordinate messaging. This means that they are sometimes privy to sensitive or private information. It also means they are equally responsible for the ethical use of this data. Below are some examples of everyday unethical actions: Sharing contact details “Hey, can I …
For the third year in the row, PR pros are being asked to change. In 2019, it was about cutting through the clutter, aligning marketing messaging, and improving social media engagement in an increasingly distracted market. In 2020, the pandemic made us shift our tactics, strategies, and communications habits for an online world. In 2021, …
