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What NOT To Say When Hiring a PR Firm

Public Relations / Winston Thomas / January 26, 2016

Public Relations has not always enjoyed a good rep. Some journalists call us the “dark side” amongst other names including (but not limited to): flacks (journos are hacks), spin doctors, etc. All of this name calling hurts. You cannot blame potential clients for being overly suspicious, and in some cases even snippy. And admittedly, for […]

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PR fail? 3 Important Questions to Ask Yourself

Public Relations / Winston Thomas / January 19, 2016

Are your PR efforts not meeting your objectives or are you getting red-faced over your closest rival constantly getting better media coverage? Before you start blaming and flaming, consider the following 3 questions: Did You Truly Empower Your PR Team To Do More? PR is a two-way street. They need to collaborate with you, but

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5 PR Terms That You Should Forget in 2016

Public Relations / Winston Thomas / January 12, 2016

Journalists and PR professionals are often in a tug-of-war when it comes to word usage. What one calls jargon and language abuse, the other feels as accurate, comprehensive and legally sound. However, as we enter a new year, it is always good to streamline the PR vocabulary. Here are five terms that we see expiring in

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3 Ways 2016 Will Rewrite PR

Public Relations / Winston Thomas / January 5, 2016

You can breathe easily now. The tumultuous 2015 has now come to an end. What a ride it has been. But do not rest easy just yet. The tremendous pace in which innovation and advancements were introduced, and subsequently consumed, have made for some big changes in the marketplace – we believe 2016 will be the

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‘Tis the Season for Holiday PR

Public Relations / Winston Thomas / December 21, 2015

Traditional PR wisdom discounts holidays. The idea is that no one is around to report, so all your effort to create noise or traction will be a huge waste of time. This is an outdated mode of thinking. We really need to let go of yester-years mental image of empty media offices and journalists sitting

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