Public Relations has not always enjoyed a good rep. Some journalists call us the “dark side” amongst other names including (but not limited to): flacks (journos are hacks), spin doctors, etc. All of this name calling hurts. You cannot blame potential clients for being overly suspicious, and in some cases even snippy. And admittedly, for […]

Are your PR efforts not meeting your objectives or are you getting red-faced over your closest rival constantly getting better media coverage? Before you start blaming and flaming, consider the following 3 questions: Did You Truly Empower Your PR Team To Do More? PR is a two-way street. They need to collaborate with you, but

Journalists and PR professionals are often in a tug-of-war when it comes to word usage. What one calls jargon and language abuse, the other feels as accurate, comprehensive and legally sound. However, as we enter a new year, it is always good to streamline the PR vocabulary. Here are five terms that we see expiring in

You can breathe easily now. The tumultuous 2015 has now come to an end. What a ride it has been. But do not rest easy just yet. The tremendous pace in which innovation and advancements were introduced, and subsequently consumed, have made for some big changes in the marketplace – we believe 2016 will be the

Traditional PR wisdom discounts holidays. The idea is that no one is around to report, so all your effort to create noise or traction will be a huge waste of time. This is an outdated mode of thinking. We really need to let go of yester-years mental image of empty media offices and journalists sitting