As a PR agency focused on technology, we have seen the rise of analytics. Unlocking insights hidden within those bits and bytes is now everyone’s business — regardless of job function or industry. PR is no exception. In fact, for our closest peer — the marketing department —analytics is already deeply engrained. PR itself is …
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2020 has undoubtedly changed how we look at crises, business agility, company resilience, and employee health. As the global market takes a huge breath (or sigh) with the end of 2020, and as we plunge into what will be another challenging decade, it is time to draw on some lessons. While we look at three …
It’s that time of the year where predictions are all the rage. In many ways, 2021 is going to be different than we’ve seen in the past. First, we are closing out a mind-bending, disastrous 2020 that everyone wants to forget. The year was interrupted with shattered norms and dreams, changed etiquettes, shifted expectations and …
Onboarding a new client? This is one of the most nerve-wracking processes for any PR agency. In fact, dissatisfaction and later issues can stem from this process if it’s not done correctly. Yet, many agencies rush through onboarding and end up with missed targets and disappointing results. Let’s look at five essential steps when onboarding …
PR pros understand the art of framing a discussion. Offering a seemingly balanced viewpoint has always been the rallying call for many of them. When viewpoints get tilted to one side, experienced PR pros employ subtle nuances to reframe or center the argument to their company’s advantage. Many call this spinning. For PR pros, it …
