Branding

3 Ways PR Does Branding Well

Branding, Marketing, Public Relations / By Winston Thomas / May 25, 2016

Branding used to be handled by a separate marketing agency. However, in today’s era of blogs, social media, connected mobile devices and ubiquitous Internet, PR has become part of branding. Here are three reasons why you need PR for branding: Give your brand a face Creative visuals are important for branding. So are the accompanying …

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How Apple Sells 13m iPhones in Three Days

Branding / By Winston Thomas / October 16, 2015

How does Apple sell 13 million iPhones in 3 days? How does it continue to receive blanket, positive media coverage for its new product launches despite delivering only incremental updates? How does the company persuade customers to buy products every year that are often indistinguishable from the current version? Two words: Public Relations. The company, …

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