In the previous blog, I highlighted three platforms that are shaping communications in China. While all three filled the void when the Government blocked access to Western apps, they are vital for any PR pros working in China. Below are two that are slightly different. Like the previous three, the two began as Chinese alternatives. […]
Chinese Communications Tools: And There Were Five (Part 2) Read More »
It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared
Chinese PR: 6 Ways It May Differ Read More »
Eeeek! You’ve made an online blunder. You are now facing an avalanche of negativity across all channels, especially on social media. If you are an online business, this can be fatal. So what should your next steps be? Step 1: Acknowledge It Ignoring it may have worked for brick and mortar businesses in years past,
4 Steps to Recovering From an Online Mistake Read More »
If you really look at it, every startup begins with PR. You may call it word of mouth. But in essence a good PR strategy is about getting people interested enough to consider your product or service—either to invest, report or buy. Below are three proven ways where PR can help your business reach new
3 Ways PR Can Jumpstart Your Business Aspirations Read More »
Influencer marketing is not new. Celebrities have always been used by brand marketers and PR professionals to drive interest and create brand loyalty by association. It definitely works; if it didn’t, it would have died long ago. Where influencers are different is that they are self-made celebrities. No fashion show, film or TV appearances are
Navigating the Opaque World of Influencer Marketing Read More »
