As PR’s role expands and advertising’s fragments, their roles in the marketing mix becomes confusing. It used to be different. In the past, PR was just the public and media front of the company. They were the communications channel and worked at building bridges (and reputations) with media channels. And they worked at the periphery […]
The Tangled Relationship Between Ads and PR Read More »
When trouble brews, we often turn to lawyers and not PR professionals. However, PR professionals are equally important. After all, they promote the business, and in the same vein, they are custodians of the company’s reputation. If there is a strong reputation risk due to a legal matter, it is essential PR gets involved as
Why PR and Legal Should Be Best Friends Read More »
Signing up an agency used to be simple. You simply measure their past success and coverage. However, evaluating a PR agency these days starts with some soul searching. As highlighted in my previous blog, you are not assigning a PR job scope, but rather you are acquiring a PR team. So just like any HR
Choosing a PR Agency Part 2: The Right Questions Read More »
Many organizations tend to evaluate PR agencies based on their clientele, reach, industry dominance, support staff and media coverage. This made sense—then. Not necessarily today. Public Relations has evolved in many ways. Media relationship (and to a certain extent crisis management) is only part of the PR equation these days. Overall communications, social media engagement,
Choosing a PR Agency Part 1: Open Your Mind Read More »
Previously, I talked about preventing social media posts from negatively affecting you. The truth, however, is that often people only know the true cost when they get caught unaware on social media. It may have been a personal comment, an innocent post, a politically-charged thought leadership piece, a thesis on a contentious subject, a rally,
Part 2: Did You Just Say Something Wrong? Read More »
