Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people […]
Public Relations – The Most Important Communications Discipline Read More »
There is a new term in the market: infobesity. Essentially it means information overload. Wikipedia defines it as “the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.” Why does this matter to PR pros? Well, for one thing, we have helped
Combating Infobesity: A PR’s Take Read More »
Every company is concerned about reputation management. It used to be the worry of big brands concerned about protecting their public image. But now social media and blogs have made it everyone’s concern—even small companies and individuals. This has created new jobs: social media listening, brand reputation management, the comment savant, etc. The idea was
PR and Online Reputation: The Perfect Waltz Read More »
Here’s a problem that every PR professional knows: you write 10 press releases, but none of them get Traction. Is it the fault of the PR professional or the press release content? A decade ago it used to be different. When the Internet was still young and social media was for swapping stories about cats,
Stop Writing a Release and Start Telling a Story Read More »
