brand

Public Relations – The Most Important Communications Discipline

Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people […]

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PR and Online Reputation: The Perfect Waltz

Every company is concerned about reputation management. It used to be the worry of big brands concerned about protecting their public image. But now social media and blogs have made it everyone’s concern—even small companies and individuals. This has created new jobs: social media listening, brand reputation management, the comment savant, etc. The idea was

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