China

Chinese Communications Tools: And There Were Five (Part 1)

China is digital and mobile—in some areas more than the US. With no legacy IT or poor cabling infrastructure, many have no choice but to embrace mobile communications. It has shaped how PR Pros engage journalists and the potential audience in China. It also means that old strategies based on email and traditional cold calls …

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Chinese PR: 6 Ways It May Differ

It is a fact that the Chinese (referring to those from Mainland China) are creating waves in marketing and branding. Their impact on retail is shaping its future; their increasing influence in all other sectors undeniable; and their media is becoming vital for brand awareness and business success. But it is not easy. Be prepared …

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