2020 has undoubtedly changed how we look at crises, business agility, company resilience, and employee health. As the global market takes a huge breath (or sigh) with the end of 2020, and as we plunge into what will be another challenging decade, it is time to draw on some lessons. While we look at three […]
Changing Role of PR in the Roaring ‘20s Read More »
We are increasingly living in Issac Asimov’s Robot series. We have Robo Advisors advising millions on how to protect themselves with insurance. We have robot AI reporters writing news, novellas and press releases that are becoming indistinguishable to human writing. So why not robots replacing PR professionals? Sure, Public Relations has a lot of boring
Be Excited (not afraid) of Robot Dreams for PR Read More »
Every company is concerned about reputation management. It used to be the worry of big brands concerned about protecting their public image. But now social media and blogs have made it everyone’s concern—even small companies and individuals. This has created new jobs: social media listening, brand reputation management, the comment savant, etc. The idea was
PR and Online Reputation: The Perfect Waltz Read More »
Branding used to be handled by a separate marketing agency. However, in today’s era of blogs, social media, connected mobile devices and ubiquitous Internet, PR has become part of branding. Here are three reasons why you need PR for branding: Give your brand a face Creative visuals are important for branding. So are the accompanying
3 Ways PR Does Branding Well Read More »
