On day one of my broadcast journalism degree our professor asked us what the key elements of a news story were. It has to be “new”, somebody suggested. It seemed a little obvious, but that wasn’t it. Death, disaster, and that it had to be exciting were other suggestions from the class. “Human interest”, my […]
The Key Elements of News Read More »
The PR profession is evolving fast. The entry of citizen journalists, blogs, online news platforms, and the shifting role of traditional media to become fake news checkers is also changing Public Relations. PR pros need to keep up. And below are the top challenges that we see our peers facing in 2020. The journalism that
It’s 2020 and Time for Modernizing Your PR Read More »
In our last blog, we highlighted three key phrases to avoid. Below are another three that we think warrant a relook or need to be relegated to the vocabulary trash. Off the record In journalism there is no such thing, but it is amazing how many times PR Pros seem to hide behind this phrase.
Six Phrases PR Pros Should Forget (Part 2 of 2) Read More »
Despite its most recent financial woes you can’t deny Twitter’s hold on online engagement. Companies are finding that Twitter can increase engagement and offer an additional channel to promote their wares. For PR professionals, it offers more than just another announcement channel. In the right hands, it can be a strategic PR tool. Below are
Why PR Professionals Should Do More With Twitter Read More »
