marketing

How AI Is Reshaping the Agency-Client Relationship: A PR Perspective

Recently, a journalist asked me to share my thoughts on how AI is impacting the agency-client relationship. I think the topic is too important not to address, so I’ve decided to share my full perspective here. As the founder and CEO of BroadPR, a Public Relations, Communications, and Marketing firm, I’ve seen technology trends come […]

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Public Relations – The Most Important Communications Discipline

Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people

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Be Excited (not afraid) of Robot Dreams for PR

We are increasingly living in Issac Asimov’s Robot series. We have Robo Advisors advising millions on how to protect themselves with insurance. We have robot AI reporters writing news, novellas and press releases that are becoming indistinguishable to human writing. So why not robots replacing PR professionals? Sure, Public Relations has a lot of boring

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Deciphering Content Marketing Hype

For PR professionals, content marketing counts. Verbal diarrhea does not. Unfortunately, the difference between these two is getting murkier. The problem is that many people are creating content just for the sake of creating content. There is now a huge deluge of verbiage that no reader really wants to sieve through.  As such, potential leads

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