Recently, a journalist asked me to share my thoughts on how AI is impacting the agency-client relationship. I think the topic is too important not to address, so I’ve decided to share my full perspective here. As the founder and CEO of BroadPR, a Public Relations, Communications, and Marketing firm, I’ve seen technology trends come […]
How AI Is Reshaping the Agency-Client Relationship: A PR Perspective Read More »
Relationships make everything we do easier – they oil the cogs of our personal and professional lives and are the lifeblood of everything we do. As human beings, we have an inherent desire to be close to other people. In our personal lives we build relationships unconsciously. We know that building them with specific people
Public Relations – The Most Important Communications Discipline Read More »
2020 has undoubtedly changed how we look at crises, business agility, company resilience, and employee health. As the global market takes a huge breath (or sigh) with the end of 2020, and as we plunge into what will be another challenging decade, it is time to draw on some lessons. While we look at three
Changing Role of PR in the Roaring ‘20s Read More »
We are increasingly living in Issac Asimov’s Robot series. We have Robo Advisors advising millions on how to protect themselves with insurance. We have robot AI reporters writing news, novellas and press releases that are becoming indistinguishable to human writing. So why not robots replacing PR professionals? Sure, Public Relations has a lot of boring
Be Excited (not afraid) of Robot Dreams for PR Read More »
For PR professionals, content marketing counts. Verbal diarrhea does not. Unfortunately, the difference between these two is getting murkier. The problem is that many people are creating content just for the sake of creating content. There is now a huge deluge of verbiage that no reader really wants to sieve through. As such, potential leads
Deciphering Content Marketing Hype Read More »
