public relations

Influencer Marketing: Starting Afresh

Believe it. Influencer marketing is big. In some cases, it can be more powerful than social media advertising or developing online marketing campaigns. It is also evolving fast. While a few international names dominate the market, the spotlight is on local stars who can influence local consumers and communities. Getting a handle on this fast-growing […]

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Be Excited (not afraid) of Robot Dreams for PR

We are increasingly living in Issac Asimov’s Robot series. We have Robo Advisors advising millions on how to protect themselves with insurance. We have robot AI reporters writing news, novellas and press releases that are becoming indistinguishable to human writing. So why not robots replacing PR professionals? Sure, Public Relations has a lot of boring

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Deciphering Content Marketing Hype

For PR professionals, content marketing counts. Verbal diarrhea does not. Unfortunately, the difference between these two is getting murkier. The problem is that many people are creating content just for the sake of creating content. There is now a huge deluge of verbiage that no reader really wants to sieve through.  As such, potential leads

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Why PR Professionals Should Do More With Twitter

Despite its most recent financial woes you can’t deny Twitter’s hold on online engagement. Companies are finding that Twitter can increase engagement and offer an additional channel to promote their wares. For PR professionals, it offers more than just another announcement channel. In the right hands, it can be a strategic PR tool. Below are

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