(Article originally appeared in Authority Magazine, October 26, 2021) Life is too short to waste our time and our talents on things that simply won’t matter when we are gone. Building a legacy of hope and love and community seems like a worthwhile goal for all of us. Welcome to another installment …
A well-designed strategy is a prelude to success: true in chess and equally applicable in public relations. But the value of a strong PR strategy has changed. It was not so long ago when the PR strategy played second fiddle to the marketing strategy. Often, the primary purpose of PR was to build a strong …
Queen’s Gambit for PR: Why You Need a Distinct Strategy Read More »
For the third year in the row, PR pros are being asked to change. In 2019, it was about cutting through the clutter, aligning marketing messaging, and improving social media engagement in an increasingly distracted market. In 2020, the pandemic made us shift our tactics, strategies, and communications habits for an online world. In 2021, …
As messaging and communications experts, crafting the right articles, replies and thought-provoking insights is now as important as getting traction on press releases. In the previous blog, we wanted to demystify what content marketing is and set a foundation. Below are some thoughts on how to ace it like a pro. Be prepared to refine …
Back to Basics Part 2: How to Do Content Marketing, Correctly Read More »
Are you writing more content that you could have ever imagined? Let me tell you a secret. It will only get worse. Consumers are not just asking for more content, but better, more relevant articles. Meanwhile, brands are using content to build awareness, influence and drive sales potential. Suffering from a lack of content ideas …
