strategy

Queen’s Gambit for PR: Why You Need a Distinct Strategy

A well-designed strategy is a prelude to success: true in chess and equally applicable in public relations. But the value of a strong PR strategy has changed. It was not so long ago when the PR strategy played second fiddle to the marketing strategy. Often, the primary purpose of PR was to build a strong …

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3 Ways to Keep Your PR Strategy Woke

For the third year in the row, PR pros are being asked to change. In 2019, it was about cutting through the clutter, aligning marketing messaging, and improving social media engagement in an increasingly distracted market. In 2020, the pandemic made us shift our tactics, strategies, and communications habits for an online world. In 2021, …

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Back to Basics Part 2: How to Do Content Marketing, Correctly

As messaging and communications experts, crafting the right articles, replies and thought-provoking insights is now as important as getting traction on press releases. In the previous blog, we wanted to demystify what content marketing is and set a foundation. Below are some thoughts on how to ace it like a pro. Be prepared to refine …

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Here’s Your Antidote to Content Burnout

Are you writing more content that you could have ever imagined? Let me tell you a secret. It will only get worse. Consumers are not just asking for more content, but better, more relevant articles. Meanwhile, brands are using content to build awareness, influence and drive sales potential. Suffering from a lack of content ideas …

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Be Excited (not afraid) of Robot Dreams for PR

We are increasingly living in Issac Asimov’s Robot series. We have Robo Advisors advising millions on how to protect themselves with insurance. We have robot AI reporters writing news, novellas and press releases that are becoming indistinguishable to human writing. So why not robots replacing PR professionals? Sure, Public Relations has a lot of boring …

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