The Art and Science of Sticky Content

bubble-gum-438404_1280Everyone is time-starved. No one has the time or the attention span to read long content. This has given birth to an era of sticky content that offers information bits in screen bytes that anyone can immediately grasp in seconds.

Here are three ways to ensure your content sticks—and not become forgotten.

Become a curator
You do not have to be an author. In fact, many content sites tend to curate content. Curating content also helps you get into the conversations with other peers, making you part of the community.

But when you curate, say you are curating. Your readers are not going to accuse you for curation (you are helping them to access the right information after all); but they will disapprove if you are using other people’s content as yours.

Also, the goal is not to become a Pulitzer winning journalist. Leave that to the journalists. Instead, it is to engage the audience and influence their perception of your product and services. It’s a fact that many seem to forget in their haste to develop content.

Engage all the senses
Yes, your readers come to your site to read about a certain topic. But you can give them a breather by going a bit off topic once in a while. This helps to build a community, and allows your readers to see you in different dimensions. But remember, “a bit”, does not mean to go completely off book in pursuit of another topic that leaves them wondering whether or not they have come to the wrong site.

Add infographics, pictures and videos. In a world that is starved for attention, you need to engage as many senses of your readers as you can. Look out for VR and AR that aim to offer new dimensions to content development.[bctt tweet=”Become a CuratorEngage all the Senses, Go Responsive #PR” username=”BroadPR”]

Go responsive
If you have not, it’s time to use responsive design. Why? Because people use a variety of devices to access your content. It is not new, and has been around for some time. But it is astounding why so many sites do not use it.

Also, another reason to use it — Google. Mobile user experience has become a key factor in Google’s constantly changing search algorithm. Responsive design then makes economic sense. In fact, you may even lose your Google ranking if you don’t switch to responsive design and make it more mobile friendly.

Content development is not simple, but it isn’t rocket science either. It is also becoming increasingly vital for any marketing success. After all, who doesn’t like a good story? The above three steps can be seen as a primer to your content development journey, but it is up to you to put them into practice. With consistent use, these tactics will aid in your content becoming sticky and standing out in viewers’ eyes.