3 Mistakes to Avoid When Blogging

Blogging has become a big part of Public Relations. Whether directly or indirectly, blogs are vital for messaging, announcements, creating communities and improving brand or product awareness. Nearly every company website has a blog. If you don’t have one, you may be missing out on a significant messaging advantage. But simply having a blog is

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Chinese Communications Tools: And There Were Five (Part 2)

In the previous blog, I highlighted three platforms that are shaping communications in China. While all three filled the void when the Government blocked access to Western apps, they are vital for any PR pros working in China. Below are two that are slightly different. Like the previous three, the two began as Chinese alternatives.

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Chinese Communications Tools: And There Were Five (Part 1)

China is digital and mobile—in some areas more than the US. With no legacy IT or poor cabling infrastructure, many have no choice but to embrace mobile communications. It has shaped how PR Pros engage journalists and the potential audience in China. It also means that old strategies based on email and traditional cold calls

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