Facebook vs Twitter: The PR Difference

Facebook and Twitter are emerging as the winning platforms for PR pros. While other platforms, like YouTube and Snapchat, are equally important, it is within these two platforms where most interactions and two-way engagements take place—at least at the moment. Yes, we have WeChat and Weibo in Asia, but that is another story. Back to …

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The Tangled Relationship Between Ads and PR

As PR’s role expands and advertising’s fragments, their roles in the marketing mix becomes confusing. It used to be different. In the past, PR was just the public and media front of the company. They were the communications channel and worked at building bridges (and reputations) with media channels. And they worked at the periphery …

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